Nuptse Jacket @ SF MoMA
Created for The North Face @ The Museum Of Modern Art
This installation is a parametrically designed recreation of the iconic ‘Nuptse Jacket’ made from more than 200 individual interlocking sheets of post-consumer recycled cardboard. The jacket's form is embedded into this gallery space and tunneled through to create an inhabitable galley experience. Within the structure, display recesses are carved away from the tunnel's interior to create nine unique vignettes designed to showcase the real-life story behind each product. The installation design ensures landfill diversion principles by using only materials that can be recycled, upcycled, or reused.
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Explore the influence of The North Face's iconic Nuptse jacket by creating a larger-than-life walkthrough experience highlighting stories from the jacket's history.
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In the spirit of The North Face launching its first-ever circular design product line, the installation is designed using fully recycled and recyclable materials. No glue or plastics of any kind were used in the creation of the structure.
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Design: ERL & Grayscale Studio
Build: Austin Custom CNC
Agency: UEG
Photos: Rob Williamson
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