LinkedIn Office San Francisco
Our team was tasked with concepting new graphics for several floors within LinkedIn's 222 campus. Each of the floors had pre-existing narratives, colors, and themes from which our design parameters started. The goal for the project was to continue the narratives of each floor and create new concepts that felt aligned with the existing graphics within the space.
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With each of the Micro-Kitchens sharing similar footprints, we decided to pair each of the graphic walls that bookend the space. While the graphics were related they each created different focal moments as you experience the space.
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Each concept not only focused on themes of locality and brand values but aligned with the function of the Micro-Kitchens.
Hand Illustrated Toil Pattern
Blending local themes with LinkedIn's brand ethos, 'Find Your Place' showcased hidden city parks while symbolizing finding one's place in the workforce.
San Francisco Poet Jack Kerouac
“Here's to the crazy ones. The misfits. The rebels. The ones who see things differently.”
