Hinterland
The word ‘hinterland’ means an area lying beyond what is visible or known. Inspired by the history of the Toronto railroad, seen from the building, this two-story installation speaks to the growth and connection that happens along one's life and professional journey. LinkedIn acts as a conduit and platform to inspire professionals through their careers.
The sculptural installation uses form and materials to craft a story around disparate connections leading to a greater cause.
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The installation runs three levels within LinkedIn’s Toronto HQ weaving its way through the open stairwell.
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Multiple materials were used to call out the history of the region. Just as the whole is greater than the sum of its parts, Hinterland speaks to how one builds connections through networking on the LinkedIn platform.
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At the base, the piece is pulled from the ground and uses concrete, wood, and steel to represent the city’s foundation. As the piece reaches the top lighting and glass are used to showcase the future.
Spiraling Through The Stairwell
Behind The Design
In collaboration with Eventscape, we designed the vertical tracks to be suspended from the ceiling growing up from the ground floor. Neon lights, cast concrete, oak, and brass all come together to tell the story of connection and growth. Upon arriving at reception the integrated ceiling design creates a cohesive visual language that falls through the 3-floors of an open stairwell.
